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Alumni Stories

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Stories of Greatness: Denet Christopher

Apr 3, 2026 9:39:28 AM | USF

Denet Christopher used to be one of those people who would not volunteer to speak in front of crowds. Ever. Today, he regularly stands before large audiences talking about one of the most sensitive subjects imaginable: mental health and suicide prevention.

The transformation happened at the University of Sioux Falls (USF), where the Master of Business Administration program pushed him far beyond his comfort zone. Now a husband, father of four and professional in the financial industry, Christopher co-founded Better South Dakota, a nonprofit dedicated to mental health awareness.

The organization was born from profound loss. In January 2021, Christopher lost his younger brother to mental health struggles. Better South Dakota, originally founded as Long Live MC, carries a simple but powerful message.

"It is okay to not be okay, but it's not okay to not do anything about it," Christopher explained.

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